Cheers! The Return of the Dallas Margarita Mile is Back!

The Margarita Mile is a uniquely Dallas experience. And it’s back bigger and better than before!

Dallas’ history with America’s most famous frozen concoction is as storied as it is salty. In 1971, a clever restaurateur, Mariano Martinez, invented the frozen margarita machine to satisfy his customers and keep his restaurant afloat. And the way the world drinks has never been the same.  

Did you know that Mariano’s first frozen margarita machine is on display in the Smithsonian National Museum of American History?

What is the Margarita Mile?

As the official home of the frozen margarita, what better way to experience the diverse flavors and neighborhoods Dallas has to offer than with the ultimate margarita bucket list?

Jennifer Walker, Visit Dallas Chief Marketing Officer.

The Margarita Mile is a self-guided tour of the city’s best and brightest margaritas, where you and your friends can enjoy this iconic beverage This curated collection of Dallas’ finest margaritas spans across the city.

You can sip and savor delicious ‘ritas at more than 20 spots, from the heart of Downtown to Bishop Arts, Oak Lawn, East Dallas and more.

This is not your average pub crawl. Along with your margarita, you can also enjoy your favorite Mexican dishes, like tacos, enchiladas and much more.

When the Margarita Mile launched in May 2018, it made Dallas the Official Home of the Frozen Margarita. Now, the newly revamped and reimagined Margarita Mile 2.0 includes a range of new ‘ritas to try with a free, mobile-exclusive digital pass.

Where to Start

Ride the McKinney Avenue trolley on the Margarita Mile and visit The Rustic and other restaurants. As well as Beto & Son in  Trinity Groves and Meso Maya.

Earn Cool Swag

Start your journey down the Mile and check in to one of over 20 participating locations; enjoy a craft margarita while you earn cool swag. When you reach “Rita Rockstar” status, you will get a chance to win the Dallas Prize Package, which includes a two-night stay in Dallas, attraction passes and more.

How to Earned a Margarita Mile sticker

  • Rita Rookie. — Check into three (3) restaurants
  • Marg MVP — Check into 10 restaurants and get a limited-edition Margarita Mile t-shirt. 
  • Rita Rockstar  — Check into 20 restaurants! You’ll be entered into a drawing to win the Dallas Prize Package, which includes a two-night stay in Dallas, attraction passes and more.

Participants must be 21 or older to partake in the Margarita Mile. As always, please drink responsibly.

Get your Margarita Mile Pass online | Margarita Mile season will run through November 2023 and close for the holidays.

Stay tuned for more news about the best events happening in and around the DFW area. Follow @BigDConcierge on Twitter