NCAA Final Four Bracket Town Comes to Downtown Dallas


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March Madness Final Four Fan Fest

Bracket Town is the Ultimate Final Four Fan Fest, offering over 350,000 square feet of family-friendly activities. It will be held at the Kay Bailey Hutchinson Convention Center in Downtown Dallas April 4 – 7, 2014.

Bracket Town is  budget-friendly, four-day indoor interactive event that targets basketball fans and fans of all NCAA sports. The event  offers fan  a chance to meet legendary coaches and former college stars at exclusive autograph sessions, sign up for daily youth clinics, and participate in a host of sport activities ranging from basketball to lacrosse to hockey and more.

Bracket Town Schedule

Friday, April 4 (Noon – 8 p.m.)
Saturday, April 5 (10 a.m. – 7 p.m.)
Sunday, April 6 (Noon – 8 p.m.)
Monday, April 7 (Noon – 7 p.m.)

Ticket Prices

Order tickets online through March 16

$8 – Adults
$4 – Children ages 3-11, Current College Students with valid ID,
Senior Citizens ages 55+ and Military Personnel with valid ID
FREE – Ages 2 and under

Online and Walk Up from  March 17 – April 7
$10 – Adults
$5 – Children ages 3-11, Current College Students with valid ID, Senior Citizens ages 55+ and Military Personnel with valid ID
FREE – Ages 2 and under.

Click HERE to order your tickets online.

The weekend also boasts a variety of unique entertainment including the annual Final Four Pep Rally featuring the bands and cheerleaders from the four participating NCAA teams.

NCAA March Madness Music Festival

Don’t miss this three-day outdoor music festival at Reunion Park in downtown Dallas. The FREE event will be filled with music, food and fun, and will feature national and regionally known musical acts.

AT&T Block Party
Friday, April 4 — 4-10:30 p.m.

Coca-Cola Zero Countdown
Saturday, April 5 — noon-9 p.m.

Capital One JamFest
Sunday, April 6 — 2-10:30 p.m.

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Reese’s Final Four Friday

Friday, April 4 at AT&T Stadium
Doors open at 11 a.m. Free Admission

Reese’s Final Four Friday is a free event for fans to come watch the student-athletes from the 2014 Men’s NCAA Final Four teams participate in one of their final practices before the national semifinal games.

Fans who attend will have the opportunity to hear from each head coach after their sessions and engage in on-court promotions. The day concludes with the Reese’s College All Star-Game tipping off at 4:30 p.m.

Event Highlights

Tip-Off Tailgate™ presented by Infiniti: 11 a.m. – 5 p.m.

NCAA Men’s Final Four team practices: Noon-4 p.m.

Reese’s College All-Star Game: 4:30 p.m.

Rounding out the weekend experience is the NCAA Final Four 3-on-3 basketball tournament, open to kids of all abilities and ages – from ages nine to 40+. Please forward offer to anyone who would be interested in attending!